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Hop to it! PEEPS® Announces New Products For Easter

Feb 19, 2019

Bethlehem, PA. — February 19, 2019

Just Born Quality Confections is surely responsible for the sweetest sign of Spring with its iconic Marshmallow candy brand, PEEPS®. For over 65 years, the PEEPS® Brand has been a quintessential part of Easter traditions, earning its long-lasting place in American culture. PEEPS® is a one-stop hop for all Easter essentials, including the iconic colorful Chicks and Bunnies, as well as new flavors, chocolate varieties and jelly beans. The PEEPS® Brand is also expanding its lineup of relevant and fun food and merchandise offerings. It’s no surprise that the brand continues to reinvent classic products, helping fans express their PEEPSONALITY® in unique ways and making way for new traditions!

“PEEPS® is dedicated to offering our fans a variety of products, looking at the latest trends to inspire new and exciting innovations,” said Caitlin Servian, Brand Manager for PEEPS®. “We know many families include PEEPS® in their Easter traditions, and we want to provide our fans with fun new flavors, varieties and merchandise in addition to our iconic PEEPS® candy.”

More than 66 percent of American parents craft Easter baskets for their little ones[*]. This year, PEEPS® has teamed up with FUNKO, Random House Children’s Books, MLB and more to add the perfect mix of non-edible PEEPSONALITY® themed items for families to enjoy this Easter season.

Tapping into the brand’s status as a spring and pop culture icon, PEEPS® has also recently announced a variety of new, exciting licensing collaborations that go beyond the Easter basket, including INTERNATIONAL DELIGHT® PEEPS® Flavored Coffee Creamer and Kellogg’s PEEPS® Marshmallow Flavored Cereal with Marshmallows, hitting shelves for a limited-time only!

Take a “peep” at the latest assortment of new PEEPS® products, which will be sure to make spring’s arrival sweet and colorful:

• National PEEPS® marshmallow flavors:
o PEEPS® Pancakes & Syrup Flavored Marshmallow Chicks
o PEEPS® Cotton Candy Flavored Marshmallow Chicks
o PEEPS® Delights™ Orange Sherbet Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge
• Exclusive PEEPS® flavors for select retailers:
o PEEPS® Root Beer Float Flavored Marshmallow Chicks – available only at the Kroger Family of Stores
o PEEPS® Delights™ Vanilla Crème Flavored Marshmallow Chicks – available only at Target
o PEEPS® Filled Delights™ Chocolate Caramel Swirl Flavored Marshmallow Chicks – available only at Target
o PEEPS® Blue Raspberry Flavored Marshmallow Chicks – available only at Walmart
• New PEEPS® candy forms:
o PEEPS® Flavored Jelly Beans
o PEEPS® Solid Milk Chocolate Bunny
• National food and merchandise partners:
o INTERNATIONAL DELIGHT® PEEPS® Flavored Coffee Creamer
o Kellogg’s PEEPS® Marshmallow Flavored Cereal with Marshmallows
o Original Two Bite Mini Cupcakes & Two Bite Brownies
o Frankford Candy
o Boston America
o Centric Brands
o FUNKO POP!
o MLB
o Hester & Cook
o Random House Children’s Books
o Savvi
o RUZ USA
o Little Kids®

Fans can express their PEEPSONALITY® in a variety of ways with PEEPS®! While eating PEEPS® is the primary reason consumers purchase the brand, a third of fans purchase PEEPS® with a different purpose in mind, including to use them in recipes, crafts, dioramas, science experiments and gaming activities. Regardless of how they are used, the PEEPS® Brand is urging fans to choose a side! Express your PEEPSONALITY® on social media by sharing if you are team #PEEPSChick or #PEEPSBunny.

PEEPS® has also teamed up with Candace Nelson, co-founder of Sprinkles and Pizzana in Los Angeles, to create several recipes including the ultimate Easter breakfast recipe, Oatmeal Scones with Maple Glaze topped off with a Pancakes & Syrup flavored PEEPS® Chick. PEEPS® fans can visit www.peepsbrand.com to find additional delicious recipes and fun craft ideas for this Easter season.

Want even more PEEPS®? For the first time, the PEEPS® Brand is opening its factory doors to consumers while giving back through a partnership with the United Way of the Greater Lehigh Valley (UWGLV) with the launch of a nationwide sweepstakes. The PEEPS® Helping Peeps Sweepstakes Grand Prize includes a trip for four to experience the ultimate behind-the-scenes tour at the PEEPS® Factory, located in Bethlehem, PA. Now through April 8, fans are encouraged to donate five dollars to UWGLV by visiting unitedwayglv.org/peeps or by texting “peepsunited” to 40403. To learn more about the PEEPS® Helping Peeps Campaign and for official rules, visit unitedwayglv.org/peeps.

*NCA’s Seasonal Survey was conducted in January 2018 by 210 Analytics, LLC using a self-administered online questionnaire. The sample of 1,500 individuals mirrors the U.S. population in terms of key demographics, including age, income, ethnicity and region. The margin of error is +2.5 percent.

About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company and is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.

Media Contact:
Sara Semple  
Coyne PR
973-588-2000
ssemple@coynepr.com