Bethlehem, PA. — August 25, 2017 — Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE® and HOT TAMALES®, is thrilled to announce that 2017 marks the 100th anniversary of the GOLDENBERG’S® PEANUT CHEWS® brand. In honor of the milestone, the Philadelphia Eagles and GOLDENBERG’S® PEANUT CHEWS® are teaming up during the 2017 football season to bring a variety of “nutty” experiences to fans.
“We are very excited to bring together two iconic Philadelphia brands that fans in the area know and love to commemorate our special anniversary,” said Caitlin Servian, Assistant Brand Manager for GOLDENBERG’S® PEANUT CHEWS®. “We wanted to do something fun to give back to our fans and thank them for their support through the years, and we think both Eagles and GOLDENBERG’S® PEANUT CHEWS® fans alike will be excited to hear what we have planned.”
Paying tribute to its roots with the military as a ration bar during World War I, GOLDENBERG’S® PEANUT CHEWS® kicked off its Philadelphia Eagles partnership with a surprise for a very special military veteran, Volkert Veeder, who is a lifelong fan of the Philadelphia Eagles and GOLDENBERG’S® PEANUT CHEWS®. A surprise meet-and-greet was arranged with the iconic GOLDENBERG’S® PEANUT CHEWS® vintage 1967 Volkswagen Microbus named “Goldie” and Eagles royalty, including Harold Carmichael, Merrill Reese, Dave Spadaro and Vinny Curry. All were in attendance to thank Veeder for his service and dedicated support for both Philly brands throughout the years.
“We congratulate GOLDENBERG’S® PEANUT CHEWS® on their 100th anniversary and are thrilled to celebrate this milestone with them,” said Ari Roitman, Philadelphia Eagles senior vice president of business. “Since making Philadelphia its home, GOLDENBERG’S® PEANUT CHEWS® have long been an iconic staple for residents throughout the Delaware Valley. Their commitment to Eagles fans, the tri-state region and military community are values that we deeply admire, making this such a natural partnership.”
The celebration continues with the launch of the Philadelphia Eagles and GOLDENBERG’S® PEANUT CHEWS® “Nuttiest Fan” Sweepstakes now through September 18 where fans can visit http://fanpages.philadelphiaeagles.com/nuttiestfan.html and enter for a chance to win a pair of highly coveted 2017 Eagles season tickets. Following the Sweepstakes, fans can also visit the GOLDENBERG’S® PEANUT CHEWS® Facebook page to find out how to win additional Philadelphia Eagles swag. And don’t forget to keep an eye out for GOLDENBERG’S® PEANUT CHEWS® at the Eagles home tailgates where the brand will be sampling its iconic candy to fans all season long.
GOLDENBERG’S® PEANUT CHEWS® was first introduced by the Goldenberg family in 1917 and has been a local favorite to the Philadelphia area since its inception. The candy bar was first used as a ration for the U.S. Military during WWI making the high-energy, high-protein recipe and unique taste popular among the troops. The candy was then brought to consumers and has been around ever since. Just Born acquired the brand in 2003, and since then, has helped GOLDENBERG’S® PEANUT CHEWS® become the go-to nutty candy for fans in the Northeast. Today, the delicious candy continues to be produced and distributed out of its hometown of Philadelphia, PA.
GOLDENBERG’S® PEANUT CHEWS® fans can find 100th Anniversary packaging on specially marked pack sizes of the Original Dark flavored products at local retailers in the Northeast region or by visiting www.peanutchews.com. For more information on upcoming anniversary events, fun activities, special offers or to join the conversation on social media, please visit GOLDENBERG’S® PEANUT CHEWS® using @PeanutChewsCandy on Facebook, @PeanutChews on Twitter and @goldenbergspeanutchews on Instagram. Join us as we celebrate 100 years of chewy, chocolatey, “peanutty” goodness!
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company and is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.
Media Contact:
Sara Semple
Coyne PR
973-588-2000
Ssemple@coynepr.com