Bethlehem, PA. — October 17, 2017 — Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE® and HOT TAMALES®, is proud to announce that 2017 marks the 100th anniversary of the GOLDENBERG’S® PEANUT CHEWS® brand.
To celebrate this special anniversary, GOLDENBERG’S® PEANUT CHEWS® has teamed up with the Philadelphia Eagles during the 2017 football season, along with the New York Yankees and USO to launch exciting programs for the brand’s milestone anniversary.
GOLDENBERG’S® PEANUT CHEWS® was first introduced by the Goldenberg family in 1917 and has been a local favorite to the Philadelphia area since its inception. The candy bar was first used as a ration for the U.S. Military during WWI making the high-energy, high-protein recipe and unique taste popular among the troops. The candy was then brought to consumers and has been around ever since. Just Born acquired the brand in 2003, and since then, has helped GOLDENBERG’S® PEANUT CHEWS® become the go-to nutty candy for fans in the Northeast. Today, the delicious candy continues to be produced and distributed out of its hometown of Philadelphia, PA.
“For a century, our fans have made GOLDENBERG’S® PEANUT CHEWS® the iconic and beloved chewy, chocolatey brand it is today,” said Keith Domalewski, Director of Marketing at Just Born. “We are looking forward to another 100 years of continuing to engage, entice and excite our fans and generations to come.”
The coveted milestone is marked by the debut of special 100th anniversary packaging, which is now available at local retailers in the Northeast region. The unique 100th anniversary packaging is featured on specially marked pack sizes of the Original Dark flavored products. Delivering unique chocolatey bite size pieces, GOLDENBERG’S® PEANUT CHEWS® are sold in convenient serving size packs or larger take home packages, making them the perfect candy to be enjoyed anytime, anywhere!
GOLDENBERG’S® PEANUT CHEWS® fans can find all of these items at local retailers or by visiting www.peanutchews.com. For more information on upcoming anniversary events, fun activities, special offers or to join the conversation on social media, please visit GOLDENBERG’S® PEANUT CHEWS® using @PeanutChewsCandy on Facebook, @PeanutChews on Twitter and @goldenbergspeanutchews on Instagram. Join us as we celebrate 100 years of chewy, chocolatey, “peanutty” goodness!
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company and is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.
Media Contact:
Sara Semple
Coyne PR
973-588-2000
ssemple@coynepr.com